Vatika launches enriched olive hair oil
NetIndian News Network, New Delhi, January 29, 2014
Personal care company Dabur India Ltd. today said it had launched Vatika Olive Enriched Hair Oil, strengthening its presence in the perfumed light hair oil maket.
This is the first ever Vatika olive hair oil in the country enriched with almond proteins and aloe vera, a press release from the company said.
“Vatika is the flagship hair care brand from the House of Dabur, and has evolved as the preferred hair oil of millions of consumers over the years with its value-added offerings that provide extra nourishment to hair through the right mix of carefully-chosen natural ingredients with do-good properties," Mr Ajay Motwani, Head of Marketing – Vatika Hair Care, said.
"With the new Vatika Enriched Olive Hair Oil, which has olive oil enriched with proven exotic herbal ingredients like almond proteins and aloe vera, we are offering consumers exceptionally superior natural hair care solutions at an accessible cost," he said.
““With established nourishment credentials for hair, olives have been used for many years, globally in different formats to get silky, smooth and strong hair. Many hair experts regard olive oil as one of the best oils for hairfall control, making it the preferred massage oil for the scalp and hair in high end salons. Vitamin E present in olive hair oil helps protect hair against damage. Vatika olive hair oil enriched with almond proteins and aloe vera nourishes hair from root to tip, arrests hairfall by 50%, and makes hair exceptionally bouncy & silky,” he said.
“To strengthen our presence in the ‘branded coconut oil segment’, we had extended brand Vatika with the launch of Vatika enriched coconut oil with hibiscus, in the South, which has already become a runaway success. With the national launch of the all new Vatika Enriched Olive Hair Oil, we hope to further strengthen our presence in the branded hair oil category.” Mr. Motwani added.