Maruti Swift - Limited Edition
India's largest car manufacturer Maruti Suzuki today announced the launch of a limited edition of Swift, its premium small car brand.
A press release from the company said the "Swift One Million Edition" would be available in a specially created "Goldsmith Black" colour with features such as splendid graphics, special integrated stereo with USB and speakers, luxurious leather seats, cushions, foot-mats and an artistic decal on the exteriors.
The limited edition celebrates Maruti Suzuki’s landmark of selling one million cars a year, achieved in late March this year. The one millionth car was a Swift, and it rolled out of the company’s state-of-the-art plant at Manesar near here.
The limited edition car is branded: "Swift One Million Edition".
"It is indeed a moment of pride for us. Swift One Million Edition is our gesture to show gratitude to our customers who have strongly supported us in our journey to reach milestone of one million sales in one year," Mr Mayank Pareek, Managing Executive Officer (Marketing and Sales), Maruti Suzuki, said.
"The interiors of the Swift One Million Edition have aesthetics of a commemorative edition. The new features and the characteristic body graphics together compliment the sporty character of the Swift. We are confident that this special edition will bring pride to the select owners who get to possess it," he said.
The release said the Swift One Million Edition is available in Vi version (Petrol) at a price of Rs. 483,079 (ex-showroom, Delhi). Only 1,000 units of this model are being offered.