Rupa launches MacroMan M series

Rupa & Co Ltd, one of India's largest manufacturers of hosiery inner, casual and sportswear, has launched a new premium fashionline, the MacroMan M Series.

The line of knitted inner wear and sportswear for men was unveiled at a fashion show featuring leading models. Actor Hrithik Roshan is the brand ambassador the new range.

“With the launch of the new series we endorse our commitment to our consumers in India and abroad to provide world class comfort and style through our range of products," Mr.P R Agarwala, Chairman, Rupa & Co Ltd, said.

Hrithik Roshan said he was happy to endorse the brand. "Its appeal to me lies beyond just being an endorser of the brand; it makes me feel like someone who is intimately involved with the brand. I am happy that over the two years of my association with it we have come such a long way. It has truly been a pleasant experience," he said.

The premium inner wear industry is growing at the rate of 25 per cent annually and Macroman is growing at the rate of 35 per cent per year, a company press release said.

The new series includes vests, briefs, shorts, loungers, socks and sports shorts, among other things.