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Airtel introduces My Airtel My Offer - an innovative service to empower the Airtel Prepaid user

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Bharti Airtel, Asia's leading integrated telecom services provider today introduced an innovative service - My Airtel My Offer, that empowers its Prepaid mobile users to choose a product or service most suited to them.

My Airtel My Offer is an informative service platform that will assist the Airtel Prepaid user to choose the best available product/service across tariff packages, recharge denominations, validity periods, value-added service and any other local promotional offer currently available on the Airtel network. The products and offers have been customised to meet the requirements of Airtel customers basis their past usage behaviors.

Today mobile customers are presented with multiple packages and offers, each having their own value propositions. Hence this facility allows the customer to choose from the best of offers from Airtel, cutting away from the clutter of offers/services available in the market.

To avail this service, Airtel Prepaid customers can dial a toll free number - 12131 from their mobile. The IVR also has the capability to provide the caller with the option of choosing their local language while interacting with the IVR. This facility is not available while a customer is roaming. The service is currently launched on IVR and soon will be available through SMS & USSD as well.Airtel Plan
"At Airtel, we believe that every customer of ours is unique and valuable. We also understand that our customers have their own preferences and usage needs”. Said, Raghunath Mandava, Chief Marketing Officer, Mobile Services, Airtel. “Based on an understanding of customers' usage behavior and further aided by technology & systems, My Airtel My Offer service has been developed with a unique ability to suggest the right product / offer to each customer within Airtel’s network. With My Airtel My Offer, we firmly believe that we are taking a major step towards empowering and transforming the user experience of all Airtel customers."

About Bharti Airtel Limited

Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 96.6 million customers as of end of March 2009, consisting of 93.92 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 90,205 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in

Contact Details: 

For further information contact:

Abhinandan Saikia
Bharti Airtel Limited                            
Tel: +91 9871828900
Email: abhinandan.saikia@bharti.in

Saurabh Gupta
Comma Consulting
Tel: +91 11 4600 3212
Mob: +91 9818075578
Email: saurabh@comma.in

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