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Airtel, Intex join hands to launch affordable 4G smartphones

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Telecom services provider Bharti Airtel today said it had, as part of its ‘Mera Pehla Smartphone’ initiative, partnered with smartphones manufacturer Intex Technologies to launch a range of affordable 4G smartphones with advanced features.
 
A press release from Airtel said the Intex Aqua Lions N1 would be available to its customers at an effective price of Rs. 1649 (compared to market price of Rs. 3799).  
 
The dual SIM 4G smartphone is powered by MTK chipset with a 4” full touch WVGA screen, 2MP Rear & Front VGA camera, 1GB RAM and 8GB internal storage which is expandable up to 128GB along with a host of other features, the release said.
 
Customers need to make a down payment of Rs. 3149 for the Aqua Lions N1, which will come bundled with a monthly pack of Rs 169 from Airtel, offering data and calling benefits. The customer is required to make 36 continuous monthly recharges of Rs 169 from Airtel. After 18 months, the customer will get a cash refund of Rs 500 and another Rs 1000 after the completion of 36 months, taking the total cash benefit to Rs 1500.
 
Under the ‘Mera Pehla 4G Smartphone’ initiative, Airtel aims to partner with multiple mobile handset manufacturers to create an ‘open ecosystem’ of affordable 4G smartphones and bring them to market for virtually the price of a feature phone. The partnership with Intex gives further momentum to this initiative which has received extremely positive response from customers looking to upgrade to a 4G smartphone and get on to the digital superhighway with access to all popular apps, the release said.
 
Mr. Ajai Puri, Chief Operating Officer (India and South Asia), Bharti Airtel said, “We are really pleased to see the continued positive response to our ‘Mera Pehla Smartphone’ initiative from customers as well as smartphone manufacturers. We are delighted to have Intex on board as a partner and their brand familiarity plus distribution reach will add to our affordable smartphone proposition and offer more choice to our customers. We look forward to working with them towards empowering every Indian with a 4G smartphone.”
 
Ms. Nidhi Markanday, Director, Intex Technologies, said, “For Intex, consumers come first and we look at the benefits they get from our partnerships and offerings. We are delighted to launch the all new Aqua Lions N1 exclusively under the ‘Mera Pehla Smartphone’ initiative to drive the adoption of 4G smartphones. The strategic tie-up with Airtel will help Intex offer very affordable smartphones that will accelerate the shift of feature phone users to smartphone without pinching the pocket.”
 
In addition to the Intex Aqua Lions N1, two more 4G smartphones have been introduced under the initiative.
 
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The Intex Aqua A4 comes at an effective price of Rs 1999 (compared to market price of Rs 4999). It is powered by 1.3 GHz quad-core processor, 1GB RAM and an 8GB of internal storage that can be expanded up to 64GB. It has a 5MP primary camera on the rear and a 2MP front shooter.
 
The Intex Aqua S3, the most advanced phone in this range, is available an effective price of Rs 4379 (compared to market price of Rs 6649). It comes with a 5” HD IPS display and is powered by 1.3GHz quad- processor. It has 2GB RAM and an internal storage of 16GB that can be expanded up to 64GB. It has a 2450 mAh battery plus 8MP primary camera and a 5MP front shooter with flash for taking pictures.
 
All devices are Android powered and offer full access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp. The smartphones come preloaded with MyAirtel App, Airtel TV and Wynk Music.
 
In case the customer does not wish to opt for the Rs 169 bundled plan, she/he has the flexibility of doing recharges of any denomination and validity as per individual requirements. However, to claim the cash refund benefit, recharges worth Rs 3000 must be done within the first 18 months (to claim the first refund installment of Rs 500) and another Rs 3000 over the next 18 months (to claim the second refund installment of Rs 1000).     
 
With today’s launch, Airtel now offers seven 4G smartphone models under its ‘Mera Pehla Smartphone’ initiative. It has partnerships with Karbonn Mobiles and Celkon in addition to Intex, the release added.
 
NNN
 
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