UFO Moviez India announces strategic tie-up with United Media Works
Mumbai, April 20, 2017
UFO Moviez India Limited (UFO) has announced a strategic tie-up with United Media Works Pvt. Limited (UMW), a digital cinema technology and service provider having more than 300 digitized cinema screens on its network in India.
Under this tie up, UFO has acquired long term exclusive rights from UMW to monetize the advertising inventory on these screens, a press release from the company said.
In addition, UFO will share movie content to these screens in UFO M-4 format. However, existing commercial and service arrangement between UMW and its channel partners, exhibitors and distributors shall remain unchanged, it said.
Mr. Rajesh Mishra, CEO Indian Operations, UFO Moviez said, “This strategic move leverages the strengths of both the companies and will be mutually beneficial.”
Mr. Ashish Bhandari and Mr. Sachin Bhandari, Joint Managing Directors, UMW said, “We are very happy to be associated with UFO, the market leader in the digital cinema space, and are confident that this co-operation will be fruitful to both the organizations."
UFO Moviez India Limited is India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens. It operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network.
As on December 31, 2016, its global network, along with its subsidiaries and associates, spans 6,674 screens worldwide, including 5,052 screens across India and Nepal and 1,622 screens across the Middle East (UAE, Bahrain, Qatar, Oman, Kuwait, Lebanon and Jordan), Israel, Mexico and the USA serviced by its subsidiary Scrabble Entertainment Ltd.
The company has also created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,737 screens, with an aggregate seating capacity of approximately 1.74 million viewers and a reach of 1,911 locations across India, as on December 31, 2016.