Sports networking site Viktre expands into India
New Delhi, March 23, 2017
Viktre, a content publishing platform and online community for professional athletes and fans, expanded into the Indian market today.
Apart from its India-based partners, cricketers Zaheer Khan and Rohit Sharma were present at the launch of the sports networking site.
Curated to showcase the life of an athlete, Viktre provides a multi-faceted network and community for professional athletes to connect on a more personal level with their fans. The platform features two interfaces: One for fans to interact with their favorite athletes via exclusive content, and one for professional athletes of all levels to interact with each other in a private, peer-to-peer setting.
“Launching in India has been an enormous goal of ours since day one,” said Al Steele, founder and CEO, Viktre. “We are thrilled to commemorate our expansion with these amazing athletes and delegates, who have helped us celebrate the rich sports culture in India. Viktre is all about embracing and celebrating the craftsmanship of athletes and the loyalty of sports fans. There’s few places on earth that have the same enthusiasm as Indian players and fans.”
A press release from Viktre said the platform, which is already operating in North America, was keen on developinga footprint in India.
The company is currently partnered with over 1,000 of the world’s most influential athletes, representing a myriad of sports and interests from golf to football and now cricket and boxing.
"Viktre's unique way of communicating with fans and athletes allows me to tell my personal stories – about cricket, charity, and family – all in my own voice and from my distinct point of view,” said Anil Kumble, head coach of the Indian cricket team. “It is wonderful to see a Canadian company investing in India, in Indian athletes and Indian sports.“
The official launch event was held at the Cricket Club of India here, with delegates and athlete partners from around the world. John Tory, mayor of Toronto, Canada, was also in attendance to represent and celebrate the prosperity of Canadian-Indian business relations, both in India and Canada.
The social network can be accessed online or via its iOS and Android app, the release added.