ADVERTISEMENT

Govt. launches anti-tobacco ads, posters featuring Rahul Dravid

The Government today launched public service advertisement and posters on tobacco control featuring former Indian cricket captain Rahul Dravid.
 
The advertisements and posters, prepared by the Ministry of Health & Family Welfare and the World Health Organisation (WHO) Country Office for India in collaboration with the Public Health Foundation of India (PHFI) and HRIDAY, were launched by Health Secretary B P Sharma.
 
Mr Sharma thanked Dravid for his endorsement of the cause and said his association would inspire the youth to stay away from tobacco products.
 
He said the growing number of youth and women consuming tobacco in some form was a cause of grave concern, and the anti-tobacco campaigns needed to target them.
 
An official press release said the anti-tobacco campaign featuring Dravid was an effort by the Ministry of Health and Family Welfare to reach out to millions of young and potential tobacco users to encourage them to refrain from the deadly habit.
 
According to the Report of Tobacco Control in India (2004), nearly 8-9 lakh people die every year due to diseases related to tobacco use in India. About 50% of all cancers in men and 25% of all cancers in women can be attributed to tobacco use. It is estimated that about 90% of all the oral cancers are caused due to smokeless tobacco use. 
 
The Global Adult Tobacco Survey – India (GATS) conducted by the Ministry of Health and Family Welfare shows that 35% of the adults in the age group of 15 years and above consume tobacco in some form or the other, while 48% men and 20% women consume tobacco in some form. Smokeless tobacco is the most-prevalent form of tobacco use in India within the lower socio-economic groups and women. GATS found that more than 20 crore Indians use smokeless tobacco. 
 
The audio and visual advertisements, in Hindi and English, along with the posters will be used to create awareness regarding the harmful effects of tobacco use through TV, radio, at schools, community spaces, railway compartments, and social media. 
 
NNN
 
ADVERTISEMENT
 

See News Videos

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <canvas>
  • Lines and paragraphs break automatically.

More information about formatting options

© Copyright 2012 NetIndian. All rights reserved. Republication or redistribution of NetIndian content, including by framing or similar means, is expressly prohibited without the prior written consent of NetIndian Media Corporation. Write to info[AT]netindian[DOT]in for permission to use content. Read detailed Terms of Use.