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Prime Focus Technologies to help digitize Associated Press' video archives

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International news agency Associated Press (AP) is working with Prime Focus Technologies (PFT) to digitize its unique video archive, making it available to a whole new audience across digital platforms. 

AP’s film and tape archive contains around 70,000 hours of footage, including more than 1.3 million global news and entertainment stories, in 16mm film and videotape, dating back to the beginning of the 20th century, a press release from PFT said here today.
 
According to it, the project is part of AP’s multimillion-dollar upgrade to its video business which will see AP switch its entire newsgathering, production and distribution systems to HD to continue to meet the technical, editorial and business needs of its customers in the digital age.

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