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Kerala Tourism website wins international award

Kerala Tourism's global consumer travel website has been awarded the prestigious PATA Gold Award 2010 for the best website.


The PATA Gold Awards are considered to be the leading international awards which honour industry stakeholders who have made outstanding contributions to the development and promotion of travel and tourism across the Asia Pacific region.


Kerala Tourism Secretary V Venu said the award win was a tremendous result for the Kerala tourism industry.


"The keralatourism.org website is integral to Kerala Tourism’s worldwide marketing effort to promote Kerala’s amazing holiday experiences to the world," he said .


"Keralatourism.org attracts one million visits each month and is the digital centrepiece of Kerala Tourism’s marketing activities around the world, so to receive a PATA Gold for best website is a great honour," Dr Venu added.


Kerala Tourism Director M Sivasankar said the new version of keralatourism.org features inpirational content about travelling to Kerala and the variety of exciting experiences the destination offers, drawing upon new technology, a fresh design and a more user-friendly experience for visitors to the website.


A press release from Kerala Tourism said that, since its inception in 1998, keralatourism.org continues to be the favourite online gateway for travellers visiting Kerala. The site has evolved by incorporating the latest technology and trends in the virtual world. The site offers text, photographs, audio and video content through more than 12,000 web pages indexed in major search engines.


The website is currently available in English, Hindi, French, German, Chinese, Italian and Spanish as well as select content in Malayalam, it said.


www.keralatourism.org is designed and maintained by Invis Multimedia. It currently receives around 4 million hits, with over 1,00,000 visitors and 5,00,000 page views a month. The website has won several other acclaims including the Award of Excellence from the Government of India for the ‘Most Innovative Use of Information Technology and Best Tourism Website / Portal and the PC World Web Award for the best tourism website in India


The 2010 PATA awards attracted 200 entries from 80 organisations and individuals worldwide. The awards will be presented on September 17 at the PATA Travel Mart in Macau, the release added.


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