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Chef Sanjeev Kapoor to launch cookery channel soon

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Chef Sanjeev Kapoor in Ahmedabad today.
Chef Sanjeev Kapoor in Ahmedabad today.

Celebrated Indian chef Sanjeev Kapoor today said he would soon launch a cookery channel on television soon as part of his efforts to expand the horizons of Indian food and recipes.

"At the moment, all I can say is that, yes, the launch of the country's first dedicated cookery channel is on the cards," Kapoor told mediapersons here. He also indicated that there were plans to start a cookery magazine.

Kapoor was in town to launch the 12th outlet of his Yellow Chilli chain of restaurants. The Ahmedabad restaurant is unique in the sense that it is the only one in the chain that is completely vegetarian.

He said he could not disclose further details about the proposed television channel at this stage. But he said both the channel and the magazine would focus on improving the quality of food, eating habits and lifestyles in middle class Indian families.

"Our focus is on serving food lovers of the city, who want to enjoy traditional fare outside of their kitchens at a reasonable price. We certainly plan to extend The Yellow Chilli offering to more markets in Gujarat that will enable us a wider reach across the state," Mr Rajeev Matta, COO, Khana Khazana, said.

Chef Sanjeev Kapoor in Ahmedabad today.
Chef Sanjeev Kapoor in Ahmedabad today.

Mr Kailash Agrawal, who owns the franchise for the Ahmedabad restaurant, said it would also offer an artistically designed bar to serve mocktails and special seasonal drinks.

Mr Kapoor said the chain would soon make a foray in the Gulf states with the opening of four outlets in Bahrain and three in Kuwait.

In India, the chain is looking at opening ten more restaurants at various locations, including one each in Vadodara and Bhuj in Gujarat, he added.

NNN

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