Sachin Tendulkar named UNEP Goodwill Ambassador

Sachin Tendulkar.

Indian cricket star Sachin Tendulkar has been named as a United Nations Environment Programme (UNEP) Goodwill Ambassador that will allow him the opportunity to use his legendary popularity to raise public awareness and harness support for environmental action in India and the world.

The appointment, announced today, was made by UNEP Executive Director Achim Steiner, a UNEP press release said here.

The master batsman has been a strong supporter of the work of the UN, having lent his voice to a UNICEF campaign in India, raising awareness about the importance of personal hygiene.

Mr. Steiner described Tendulkar as a role model to both the young and the old: "I am sure that his character, personal integrity, intellect and profile will catalyze widespread environmental action, focusing on 2010 as the UN's International Year of Biodiversity."

He said Tendulkar would work with UNEP to raise awareness and the level of global and grassroots response to the loss of the planet's biological diversity including animals and plants,

"I have played and enjoyed my cricket across the planet. Now it's also time to do something for the planet, which is our only home. I view this designation as a challenge and an honour," Tendulkar said.

"Being part of the effort to save the planet is an immense undertaking but it is a challenge I am ready to undertake. Working with UNEP and cricket fans across the globe, I am in good company. Together we can do it," he added.

Photo: Courtesy UNEP Website

NNN