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Airtel customers can access Man U content on mobiles

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Airtel customers in India, Sri Lanka and the Seychelles will get access to football content of Manchester United on their mobile phones under a five-year agreement signed between the two organisations today.

Nominated Airtel customers will also be able to participate in Manchester United Soccer Schools programme currently operated by Manchester United Merchandising Limited, a joint announcement said.

Airtel users will also have an opportunity to travel to Europe with the celebrated football team during their away UEFA Champions League matches and also watch matches at Old Trafford, it said.

The statement said the partnership was the first of its kind for both Manchester United and Airtel.

The announcement was made by Sanjay Kapoor, Deputy CEO, Bharti Airtel in the presence of Manchester United Club CEO David Gill, Sir Alex Ferguson and Manchester United players Wayne Rooney, Carlos Tevez and Darren Fletcher at Old Trafford in Manchester City.

"We are very excited to partner with Manchester United, a powerful global brand with huge following across the world and in India." said Mr Kapoor.

"Football is definitely seeing a growing interest amongst the young population in India. Therefore, we are making a pioneering effort to bring to them rich football content on their mobiles, a fantastic opportunity to be part of the world’s leading football club through participation in soccer schools, and also an opportunity to watch football matches across Europe," he said.

Mr Gill said: "Manchester United is delighted to announce the partnership with Bharti Airtel, India’s largest telecommunications company and one of Asia’s emerging global brands. This partnership demonstrates the enduring strength of the Club internationally. We are very proud to have Bharti Airtel as the first Indian company to partner with Manchester United Club. This major partnership will bring the action and the passion of Manchester United directly to the millions of fans of Manchester United across India and other Asian countries."

According to the statement, the key highlighs of the agreement are:

Airtel will be able to bring for its customer content such as video clips of Premiership matches and UEFA Champion’s League highlights, classic goals and games of Manchester United, match feeds & reports and editorial features. Also, downloads of mobile games, ringtones, animations, and wallpapers of popular Manchester United first team players such as Ronaldo, Rooney, Ferdinand.

Airtel customers will be able to access the popular Manchester United Mobile Portal where Mobile Products and content will be exclusively available for the Airtel customers.

Airtel customers can watch Manchester United matches at the Old Trafford Ground in the Premier League, FA Cup, Football League Cup, UEFA Champions League. A few lucky Airtel customers will also get an opportunity to travel with the Manchester United first team during their away UEFA Champions League matches.

Football enthusiasts among Airtel customers will get an opportunity to train at one of the Manchester United Soccer Schools (MUSS). MUSS are currently run in Hong Kong, Seattle, Toronto and Dubai as well as Manchester and it enables people around the world to participate in soccer activities. These programmes take their lead from the coaching at the Manchester United Academy and First Team training sessions.

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