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ESPN wins Wimbledon rights for another 6 years

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Sports content provider ESPN Star Sports (ESS) today said it had won the rights to broadcast the Wimbledon tennis championships for another six years from 2009 to 2014 in 24 markets across Asia.

An agreement in this regard was reached between ESS and the All England Lawn Tennis and Croquet Club, a press release from the television channel said.

The deal gives ESS exclusive broadcast rights, including cable and satellite and terrestrial and new multi-media rights across platforms in 24 markets across Asia, it said.

ESPN STAR Sports has been showing action from Wimbledon in Asia for the last 17 years and under the terms of the new agreement, ESS will bring more than 70 hours of coverage annually, including day-long live action, daily highlights shows and live broadcast of the Men’s and Ladies’ Singles quarter-final, semi-final and final.

ESS will also provide audiences with multi-platform access to the tournament, covering online, mobile and radio. For the first time, viewers will have the opportunity to watch Wimbledon online on http://www.espnstar.com and on mobile platform via ESS' content service mobileESPN.

Viewers will also have access to the previous season’s best matches, giving them the opportunity to relive classic Wimbledon moments, the release said.

"With its rich tradition and history, the Wimbledon Championship holds a special place in the hearts of both players and fans alike. We are very pleased to extend our partnership with the All England Lawn Tennis & Croquet Club. We share a very strong relationship with them and we remain committed to continue strengthening this tournament amongst our fans and business partners in Asia," Mr Manu Sawhney, Managing Director, ESPN STAR Sports, said.

Added John Rowlinson from the All England Lawn Tennis Club, "Over the last 17 years, ESPN STAR Sports has played an integral role in building this tournament with its comprehensive broadcast coverage and top quality presentation.. With its extensive reach across Asia, we are confident that millions of tennis fans will continue to enjoy unparalleled coverage of the Wimbledon Championship for the next six years."

This latest multi-year acquisition is in addition to other tennis events such as the Australian Open and, the French Open & the ATP 1000 and 500 Series in South Asia which are already airing on ESS.

ESS is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR). It has 17 networks covering 24 countries, including INdia.

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