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Ameet Mehta wins American Center logo contest

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Ameet Mehta, a young Mumbai-based designer, has won a nationwide contest to design the American Center's new logo.

His shooting star, which will be the new face of the American Center in India, was chosen from more than 1300 entries. It will now become the nationwide brand of the American Centers throughout India, a United States Embassy press release said.
The winning entry in the American Center logo design contest, designed by Ameet Mehta.
The winning entry in the American Center logo design contest, designed by Ameet Mehta.

Mehta was awarded a Motorola phone and a ten-day study tour to the US to meet with top design schools and professionals.

Mehta, a 2004 graduate of the National Institute of Fashion Technology (NIFT), is a principal designer at Pineapple Consulting in Mumbai.

Although he primarily designs bags, footwear, and leather articles, he is also an expert in branding. Says Mehta,"I emphasized bringing dynamism and visual integration of the two forces -- India and America -- fusing together to make one cohesive unit! I'd consider myself extremely fortunate if this logo can really invoke a new spirit to the glorious Indo-U.S. relationship!"

First runner-up Inderjit Singh, a Delhi resident, also works in the field of graphic design as director of creative services at Shapes & Forms. Singh’s eagle icon with wings shaded in the colors of the U.S.and Indian flags drew praise from judges.

Second runner-up Michelle Shieh Chiao Shieh was thrilled to be among the top finishers. Shieh, from Chennai, has a Masters in Communication from M.O.P. Vaishnav College for Women and is a junior art director with JWT. Her logo connected the Indian chakra with a star to symbolize the partnership of the world’s great democracies.

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